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MARKETING EXCELLENCE 2
The first volume of Marketing Excellence was published in 2006, and this second edition contains thirty four new case histories, selected from the last four years of The Marketing Society Awards for Excellence.
Each of the 11 chapters of the book are introduced by a leading marketing director and represent the ‘best of the best’ and although they encompass examples of different marketing techniques in action, all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution. Award Case Studies
A summary of all thirty four case studies can be found on the case studies page. Individual case studies can be purchased and downloaded in PDF format for just £9.00
Marketing Awards for Excellence
The Marketing Society Awards for Excellence in association with Marketing set the standard of marketing excellence in the UK. They have established their reputation as the leading marketing awards in the UK over a period of 26 years.
Enter the 2011 Marketing Society Awards for Excellence. |
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Marketing Society or Market Leader - Reader Offer - Please call 020 8973 1350 for more information
Martin Glenn, Chief Executive Officer, Birds Eye Iglo Group
“As a young marketer learning the ropes, I always used to read the “Advertising Works” series as it contained really useful case studies from which to draw inspiration (or better still plagiarise). Today I would recommend the latest “Marketing Excellence” book, which was first published in 2006, because it takes a rounder view of things than just advertising and I am 100% confident that anyone reading it will practice marketing better.
That’s really the point of The Marketing Society and this book about ‘excellence’: a strong concept and product fit guaranteed. Go and buy it.” Read more testimonials
That’s really the point of The Marketing Society and this book about ‘excellence’: a strong concept and product fit guaranteed. Go and buy it.” Read more testimonials
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